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La pizza du futur

La pizza du futur

wagner-pizza-cover
The pizza of the future.
The pizza of the future.

A few days ago, Wagner Pizza posted on their Facebook page a mini-contest where they challenged their fans to describe the pizza of the future. While this stimulated the writing muscles of many people, it inspired us to do a little photo shoot, strobist-style:

The foundation for our vision was the admittedly vague notion of a teleporting pizza. Generally, we found that nearly all our photo ideas are born out of a singular, minimalist element which goes on to become the main theme of the image. Then we flesh out the details while we prepare the composition and the lighting, and even during the shoot if something can be improved upon... which will invariably be the case evey single time; no idea is perfect straight-out-of-head.

So as we set up we began imagining the future, where anyone with a lick of sense would have pizza portal technology installed in their home. Not to mention the corresponding app on their smartphone, smartwatch or smartshoes (which is where we personally hope the future is heading).

Using simple, elegant swipes on their smartdevice (or by tap dancing with the smartshoes) the 30th century's foodie will be able to choose the degree of fluffiness and crunchiness of the base, as well as pick her exact choice of toppings: meat, vegetables, cheese, spices and exotic sauces, though anchovies will be hard to find.

As soon as the order is complete, the pizza of the future will immediately begin materializing on a plate under a burst of golden light. First the crust, grilled to perfection with recycled heat from the materializer, on which the warm toppings will gently land.

We think we captured the feel of the idea pretty well in the photo above. The setup was very simply improvised using common household items (and some photography equipment of course). A downwards pointing off-camera flash was gobo'd with two pieces of cardboard on the side to shape its light in a cone, which could be seen on the wooden plate we borrowed from the coffee table.

Setup for pizza of the future shoot.
Setup for pizza of the future shoot.

As for the falling vegetables and cheese, it took a few drops to get the right look (they kept bunching up like they wanted to hug each other!) but in the end it turned out pretty cool.

We had a lot of fun shooting the so-called pizza of the future setup, so let's just say thanks again to Wagner for the inspiration. :)

La magie dans une bouteille

La magie dans une bouteille

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